What appears as the positive is essentially the negative, i.e. the thing that is to be criticized.

Underlying the concept of positivity is the conviction that the positive is intrinsically positive in itself, without anyone pausing to ask what is to be regarded as positive. ... It is significant and really quite interesting that the term 'positive' actually contains this ambivalence. On the one hand, 'positive' means what is given, is postulated, is there—as when we speak of positivism as the philosophy that sticks to the facts. But, equally, 'positive' also refers to the good, the approvable, in a certain sense, the ideal. And I imagine that this semantic constellation expresses with precision what countless people actually feel to be the case.

Falsch am Positivismus ist, daß er die nun einmal gegebene Arbeitsteilung, die der Wissenschaften von der gesellschaftlichen Praxis und die innerhalb der Wissenschaft, als Maß des Wahren supponiert und keine Theorie erlaubt, welche die Arbeitsteilung selbst als abgeleitet, vermittelt durchsichtig machen, ihrer falschen Autorität entkleiden könnte.

In a world that has been thoroughly permeated by the structures of the social order, a world that so overpowers every individual that scarcely any option remains but to accept it on its own terms, such naiveté reproduces itself incessantly and disastrously. What people have forced upon them by a boundless apparatus, which they themselves constitute and which they are locked into, virtually eliminates all natural elements and becomes “nature” to them.

Die Berufung auf Wissenschaft, auf ihre Spielregeln, auf die Alleingültigkeit der Methoden, zu denen sie sich entwickelte, ist zur Kontrollinstanz geworden, die den freien, ungegängelten, nicht schon dressierten Gedanken ahndet und vom Geist nichts duldet als das methodologisch Approbierte. Wissenscahaft,das Medium von Autonomie, ist in einen Apparat der Heteronomie ausgeartet.

Sie möchte formal und material ebenjener Gestalt geistiger Freiheit helfen, die in den herrschenden philosophischen Richtungen keine Stel1e hat.

Denken, das offen, konsequent und auf dem Stand vorwärtsgetriebener Erkenntnis den Objekten sich zuwendet, ist diesen gegenüber frei auch derart, daß es sich nicht vom organisierten Wissen Regeln vorschreiben läßt. Es kehrt den Inbegriff der in ihm akkumulierten Erfahrung den Gegenständen zu, zerreißt das gesel1schaftliche Gespinst, das sie verbirgt, und gewahrt sie neu.

The jargon of authenticity ... is a trademark of societalized chosenness, ... sub-language as superior language.

The important thing is not the planning of an Index Verborum Prohibitorum of current noble nouns, but rather the examination of their linguistic function.

Elements of empirical language are manipulated in their rigidity, as if they were elements of a true and revealed language. The empirical usability of the sacred ceremonial words makes both the speaker and listener believe in their corporeal presence.

Was Jargon sei und was nicht, darüber entscheidet, ob das Wort in dem Tonfall geschrieben ist, in dem es sich als transzendent gegenüber der eigenen Bedeutung setzt; ob die einzelnen Worte aufgeladen werden auf Kosten von Satz, Urteil, Gedachtem. Demnach wäre der Charakter des Jargons überaus formal: er sorgt dafür, daß, was er möchte, in weitem Maß ohne Rücksicht auf den Inhalt der Worte gespürt und akzeptiert wird durch ihren Vortrag.

The jargon makes it seem that ... the pure attention of the expression to the subject matter would be a fall into sin.

Der des Jargons Kundige braucht nicht zu sagen, was er denkt, nicht einmal recht es zu denken: das nimmt der Jargon ihm ab und entwertet den Gedanken.

Words of the jargon sound as if they said something higher than what they mean.

Negative Dialektik ... handelt sich um den Entwurf einer Philosophie, die nicht den Begriff der Identität von Sein und Denken voraussetzt und auch nicht in ihm terminiert, sondern die gerade das Gegenteil, also das Auseinanderweisen von Begriff und Sache, von Subjekt und Objekt, und ihre Unversöhntheit, artikulieren will.

Hegel ... destroyed the illusion of the subject's being-in-itself and showed that the subject is itself an aspect of social objectivity. ... However, ... we must ask this question: is this objectivity which we have shown to be a necessary condition and which subsumes abstract subjectivity in fact the higher factor? Does it not rather remain precisely what Hegel reproached it with being in his youth, namely pure externality, the coercive collective? Does not the retreat to this supposedly higher authority signify the regression of the subject, which had earlier won its freedom only with the greatest efforts, with infinite pains?

[http://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=7948579 Gravesite]

To be sure, exchange-value exerts its power in a special way in the realm of cultural goods. For in the world of commodities this realm appears to be exempted from the power of exchange, to be in an immediate relationship with the goods, and it is this appearance in turn which alone gives cultural goods their exchange-value. But they nevertheless simultaneously fall completely into the world of commodities, are produced for the market, and are aimed at the market.

Impulse, subjectivity and profanation, the old adversaries of materialistic alienation, now succumb to it. ... The representatives of the opposition to the authoritarian schema become witnesses to the authority of commercial success. ... In the service of success they renounce that insubordinate character which was theirs.

When I speak of 'negative dialectics' not the least important reason for doing so is my desire to dissociate myself from this fetishization of the positive.

Nun gilt für die kürzeste Verbindung zwischen zwei Personen die Gerade, so als ob sie Punkte wären.

Both are torn halves of an integral freedom, to which however they do not add up.

Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.

Nach Auschwitz ein Gedicht zu schreiben, ist barbarisch

When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.

In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.

Jazz is the false liquidation of art — instead of utopia becoming reality it disappears from the picture.

The aim of jazz is the mechanical reproduction of a regressive moment, a castration symbolism. 'Give up your masculinity, let yourself be castrated,' the eunuchlike sound of the jazz band both mocks and proclaims, 'and you will be rewarded, accepted into a fraternity which shares the mystery of impotence with you, a mystery revealed at the moment of the initiation rite.

Music for entertainment ... seems to complement the reduction of people to silence, the dying out of speech as expression, the inability to communicate at all. It inhabits the pockets of silence that develop between people molded by anxiety, work and undemanding docility.

We are really no longer ourselves a part of nature at the moment when we notice, when we recognize, that we are a part of nature.

In America I was liberated from a certain naïve belief in culture and attained the capacity to see culture from the outside. To clarify the point: in spite of all social criticism and all consciousness of the primacy of economic factors, the fundamental importance of the mind—“Geist”—was quasi a dogma self-evident to me from the very beginning. The fact that this was not a foregone conclusion, I learned in America, where no reverential silence in the presence of everything intellectual prevailed.

In organized groups such as the army or the Church there is either no mention of love whatsoever between the members, or it is expressed only in a sublimated and indirect way, through the mediation of some religious imagine in the love of whom the members unite and whose all-embracing love they are supposed to imitate in their attitude towards each other. ... It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.

Immer von Beckett ist eine technische Reduktion bis zum äußersten. ... Aber diese Reduktion ist ja wirklich das was die Welt aus uns macht ... das heißt die Welt aus uns gemacht diese Stümpfe von Menschen also diese Menschen die eigentlich ihr ich ihr verloren haben die sind wirklich die Produkte der Welt in der wir leben.

Advancing bourgeois society liquidates memory, time, recollection as irrational leftovers of the past.

If one is to take Lulu's twelve-tone chord as the integral totality of complementary harmony, then Berg's allegorical genius proves itself within a historical perspective which makes the brain reel: just as Lulu in the world of total illusion longs for nothing but her murderer and finally finds him in that sound, so does all harmony of unrequited happiness long for its fatal chord as the cipher of fulfillment — twelve-tone music is not to be separated from dissonance. Fatal: because all dynamics come to a standstill within it without finding release. The law of complementary harmony already implies the end of the musical experience of time, as this was heralded in the dissociation of time according to Expressionistic extremes.

It suffices to remember how many sorrows he is spared who no longer thinks too many thoughts, how much more "in accordance with reality" a person behaves when he affirms that the real is the right, how much more capacity to use the machinery falls to the person who integrates himself with it uncomplainingly.

Even the most insensitive hit song enthusiast cannot always escape the feeling that the child with a sweet tooth comes to know in the candy store.

Regressive listeners behave like children. Again and again and with stubborn malice, they demand the one dish they have once been served.

Bourgeois sport [wants] to differentiate itself strictly from play. Its bestial seriousness consists in the fact that instead of remaining faithful to the dream of freedom by getting away from purposiveness, the treatment of play as a duty puts it among useful purposes and thereby wipes out the trace of freedom in it. This is particularly valid for contemporary mass music. It is only play as a repetition of prescribed models, and the playful release from responsibility which is thereby achieved does not reduce at all the time devoted to duty except by transferring the responsibility to the models, the following of which one makes into a duty for himself.

Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.

The blessing that the market does not ask about birth is paid for in the exchange society by the fact that the possibilities conferred by birth are molded to fit the production of goods that can be bought on the market.

The metaphysical apologia at least betrayed the injustice of the established order through the incongruence of concept and reality. The impartiality of scientific language deprived what was powerless of the strength to make itself heard and merely provided the existing order with a neutral sign for itself. Such neutrality is more metaphysical than metaphysics.

Marriage as a community of interests unfailingly means the degradation of the interested parties, and it is the perfidy of the world's arrangements that no one, even if aware of it, can escape such degradation. The idea might therefore be entertained that marriage without ignominy is a possibility reserved for those spared the pursuit of interests, for the rich. But the possibility is purely formal, for the privileged are precisely those in whom the pursuit of interests has become second-nature-they would not otherwise uphold privilege.

Wrong life cannot be lived rightly.

All the world's not a stage.

The importance of the culture industry in the spiritual constitution of the masses is no dispensation for reflection on its objective legitimation, its essential being, least of all by a science which thinks itself pragmatic.

The dressing up and puffing up of the individual erases the lineaments of protest.

To be sure, exchange-value exerts its power in a special way in the realm of cultural goods. For in the world of commodities this realm appears to be exempted from the power of exchange, to be in an immediate relationship with the goods, and it is this appearance in turn which alone gives cultural goods their exchange-value. But they nevertheless simultaneously fall completely into the world of commodities, are produced for the market, and are aimed at the market.

Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.

When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.