While the intellectual space does contain universal ideas, definitions, those definitions are detailed a posteriori. Truth corresponds with reality at a minimum. 

Propaganda:

Good = God (take a letter)
Evil = Devil (add a letter)

😁🚀📖

The measure of a man is a man. Justice, morality, ethics, fairness, goodness all based on the preservation of life. You can do other things, but you'd be Good by coincidence.