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3 weeks 6 days ago

For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.

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Marshall McLuhan: the man and his message, edited by George Sanderson and Frank MacDonald, Fulcrum, 1989, p. 32
3 weeks 6 days ago

All words at every level of prose and poetry and all devices of language and speech derive their meaning from figure / ground relation.

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quoted in McLuhan: A Guide for the Perplexed by W. Terrence Gordon, 2010, p. 167
3 weeks 6 days ago

By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

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3 weeks 6 days ago

The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.

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p. 34
3 weeks 6 days ago

The space of early Greek cosmology was structured by logos - resonant utterance or word.

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p. 35
3 weeks 6 days ago

Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

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p. 37
3 weeks 6 days ago

Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

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p. 43
3 weeks 6 days ago

Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.

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p. 43
3 weeks 6 days ago

The audience, as ground, shapes and controls the work of art.

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p. 48
3 weeks 6 days ago

Newton, and 'proper scientific method' after him, conducted attention to 'continuous description' of experimental phenomena instead of to causes.

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p. 50
3 weeks 6 days ago

While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.

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p. 52
3 weeks 6 days ago

Technologies themselves, regardless of content, produce a hemispheric bias in the users.

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p. 71
3 weeks 6 days ago

Cultural dominance by either the left or the right hemisphere is largely dependent upon environmental factors.

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p. 72
3 weeks 6 days ago

It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

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p. 82
3 weeks 6 days ago

Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.

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p. 97
3 weeks 6 days ago

The artist is the person who invents the means to bridge biological inheritance and the environments created by technological innovation.

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p. 98
3 weeks 6 days ago

In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.

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p. 99
3 weeks 6 days ago

Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.

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p. 102
3 weeks 6 days ago

The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.

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p. 103
3 weeks 6 days ago

Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.

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p. 105
3 weeks 6 days ago

At electric speed, all forms are pushed to the limits of their potential.

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p. 109
3 weeks 6 days ago

Today we experience, in reverse, what pre-literate man faced with the advent of writing.

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p. 273
3 weeks 6 days ago

The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.

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p. 274
3 weeks 6 days ago

We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology.

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p. 276
3 weeks 6 days ago

The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.

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p. 291
3 weeks 6 days ago

Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.

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p.73 of the 1966 Signet paperback edition
3 weeks 6 days ago

Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar.

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(p.46)
3 weeks 6 days ago

A man's reach must exceed his grasp or what's a metaphor?

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(p.7) A play on the lines in Robert Browning's poem "Andrea del Sarto":Ah, but a man's reach should exceed his grasp, Or what's a heaven for?
3 weeks 6 days ago

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

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(p. 26)
3 weeks 6 days ago

Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change.

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3 weeks 6 days ago

Electric circuitry profoundly involves men with one another. Information pours upon us, instantaneously and continuously.

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3 weeks 6 days ago

Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.

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3 weeks 6 days ago

The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property.

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(p. 122)
3 weeks 6 days ago

Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.

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3 weeks 6 days ago

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

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(p. 125)
3 weeks 6 days ago

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, terror. Speech is a social chart of this bog.

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(p. 48)
3 weeks 6 days ago

We look at the present through a rear-view mirror. We march backwards into the future.

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3 weeks 6 days ago

The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware.

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(p. 93)
3 weeks 6 days ago

All media are extensions of some human faculty -- psychic or physical.

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3 weeks 6 days ago

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

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[A chapter sub-heading attributed by McLuhan to Alfred North Whitehead]
3 weeks 6 days ago

It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.

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(1957) from "Classroom Without Walls", Explorations Vol. 7, 1957; reprinted in Explorations in Communication ed. E. Carpenter & M. McLuhan, (Boston: Beacon, 1960); and again in McLuhan: Hot and Cool ed. G. E. Stearn (NY: Dial, 1967).
3 weeks 6 days ago

When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.

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(p. 261)
3 weeks 6 days ago

I don't explain-I explore.

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3 weeks 6 days ago

Casting my perils before swains.

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3 weeks 6 days ago

Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.

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3 weeks 6 days ago

Headlines are icons, not literature.

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(p. 5)
3 weeks 6 days ago

We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.

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(p. 5)
3 weeks 6 days ago

The city no longer exists except as a cultural ghost for tourists. Any highway eatery with its TV set, newspaper and magazine is as cosmopolitan as New York or Paris.

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(p.12)
3 weeks 6 days ago

The metropolis today is a classroom; the ads are its teachers. The traditional classroom is an obsolete detention home, a feudal dungeon.

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(p. 12)
3 weeks 6 days ago

Until writing was invented, we lived in acoustic space: boundless, directionless, horizonless, the dark of the mind, the world of emotion, primordial intuition, terror. Speech is a social chart of this bog.

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(p. 13)

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