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The capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world-or even for a reasonable approximation to such objective rationality.

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p. 198; Cited in: P. Slovic (1972) From Shakespeare to Simon: Speculations - And Some Evidence About Man's Ability to Process Information. Oregon Research Institute Monograph, 1972. p. 1.

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