As more and more women acquired prestige, fame, or money from feminist writings or from gains from feminist movement for equality in the workforce, individual opportunism undermined appeals for collective struggle. Women who were not opposed to patriarchy, capitalism, classism, or racism labeled themselves "feminist." Their expectations were varied. Privileged women wanted social equality with men of their class; some women wanted equal pay for equal work; others wanted an alternative lifestyle. Many of these legitimate concerns were easily co-opted by the ruling capitalist patriarchy.