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1 month 1 week ago

Pornography and violence are by-products of societies in which private identity has been...destroyed by sudden environmental change.

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Letter to Clare Westcott, November 26 1975. Letters of Marshall McLuhan, p. 514
1 month 1 week ago

Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground -- situations in which the human factor is suppressed in favor of sensations and kicks.

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Letter to Clare Westcott, November 26 1975. Letters of Marshall McLuhan, p. 514
1 month 1 week ago

Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.

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Letter to Clare Westcott, November 26 1975. Letters of Marshall McLuhan, p. 514
1 month 1 week ago

Violence, whether spiritual or physical, is a quest for identity and the meaningful.

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The less identity, the more violence. "Violence in the media." Canadian Forum. Volume 56, 1976, p. 9
1 month 1 week ago

Advertising is the greatest art form of the twentieth century.

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quoted in Advertising Age, Sep. 3, 1976
1 month 1 week ago

Try not to have Emily exposed to hours and hours of TV. It is a vile drug which permeates the nervous system, especially in the young.

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Letter to son Eric McLuhan, regarding one of Eric's daughters, 1976
1 month 1 week ago

I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.

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Cameo appearance as himself in Woody Allen's 1977 film Annie Hall
1 month 1 week ago

One of the things that happens at the speed of light is that people lose their goals in life. So what takes the place of goals and objectives? Well, role-playing is coming in very fast.

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Interview between Californian Governor Jerry Brown and Marshall McLuhan, 1977
1 month 1 week ago

The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.

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"A Last Look at the Tube." New York Magazine, 17 March 1978, p. 45-48
1 month 1 week ago

Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends "Nature" and turns the globe into a repertory theater to be programmed.

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Shakespeare at the Globe mentioning "All the world's a stage, and all the men and women merely players" (As You Like It, Act II, Scene 7)
1 month 1 week ago

America is 100% 18th Century. The 18th century had chucked out the principle of metaphor and analogy - the basic fact that as A is to B so is C to D. AB:CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the USA.

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Letter to Ezra Pound
1 month 1 week ago

Poetry and the arts can't exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.

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Letter to Ezra Pound
1 month 1 week ago

There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.

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Letter to Harold Adam Innis (14 March 1951), published in Letters of Marshall McLuhan (1987), p. 223
1 month 1 week ago

The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

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Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74
1 month 1 week ago

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.

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Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 73
1 month 1 week ago

Ads represent the main channel of intellectual and artistic effort in the modern world.

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Commonweal, Vol. 58 (1953), p. 557
1 month 1 week ago

Human perception is literally incarnation.

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"Catholic Humanism and Modern Letters", in Christian Humanism in Letters, The McAuley Lectures (1954), p. 49-67
1 month 1 week ago

Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since.

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p. 7
1 month 1 week ago

Even pacifist agitation or the nation-wide fever of big sports competitions acts as a spur to war fever in circumstances like ours. Any kind of excitement or emotion contributes to the possibility of dangerous explosions when the feelings of huge populations are kept inflamed even in peacetime for the sake of the advancement of commerce. Headlines mean street sales. It takes emotion to move merchandise. And wars and rumors of wars are the merchandise and also the emotion of the popular press.

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p. 7
1 month 1 week ago

The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.

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p. 21
1 month 1 week ago

Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.

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Eye Appeal, p. 79-80
1 month 1 week ago

For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.

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p. 85; "Magic that Changes Mood")
1 month 1 week ago

Media are means of extending and enlarging our organic sense lives into our environment.

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"The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961
1 month 1 week ago

When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.

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Location, Volume 1 Issues 1-2, 1963, p. 44
1 month 1 week ago

New media are new archetypes, at first disguised as degradations of older media.

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Arts in society, Volume 3, 1964, p. 240
1 month 1 week ago

The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.

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Arts in society, Volume 3, 1964, p. 242
1 month 1 week ago

My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

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Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1 month 1 week ago

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

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To Wilfred Watson, October 6 1965. Letters of Marshall McLuhan (1987), p. 325
1 month 1 week ago

There are no passengers on Spaceship Earth. We are all crew.

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Statement in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller
1 month 1 week ago

The mother tongue is propaganda.

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The University of Windsor review, Volumes 1-2, 1965, p. 10
1 month 1 week ago

Environments are not just containers, but are processes that change the content totally.

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American scholar, Volume 35, 1965, p. 200
1 month 1 week ago

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

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The diplomat, Issues 197-208, 1966, p. 20
1 month 1 week ago

The present is always invisible because it's environmental. No environment is perceptible, simply because it saturates the whole field of attention.

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Mademoiselle: the magazine for the smart young woman, Volume 64, 1966, p. 114
1 month 1 week ago

People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.

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ARTnews annual, Volume 31, Art Foundation, 1966, p. 56
1 month 1 week ago

Native societies did not think of themselves as being in the world as occupants but considered that their rituals created the world and keep it operational.

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College and University Journal, Volumes 6-7, American College Public Relations Association, 1967, p. 3
1 month 1 week ago

The new media are not bridges between man and nature - they are nature...The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.

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Media as the New Nature, 1969, p. 14
1 month 1 week ago

Language is a form of organized stutter.

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Interview with John Lennon, December 1969, CBS Television
1 month 1 week ago

Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.

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1 month 1 week ago

The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.

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(p. 21)
1 month 1 week ago

Schizophrenia may be a necessary consequence of literacy.

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(p. 26)
1 month 1 week ago

Does the interiorization of media such as letters alter the ratio among our senses and change mental processes?

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(p. 28)
1 month 1 week ago

Civilization gives the barbarian or tribal man an eye for an ear and is now at odds with the electronic world.

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(p. 30)
1 month 1 week ago

What began as a "Romantic reaction" towards organic wholeness may or may not have hastened the discovery of electro-magnetic waves. But certainly the electro-magnetic discoveries have recreated the simultaneous "field" in all human affairs so that the human family now exists under conditions of a "global village." We live in a single constricted space resonant with tribal drums. So that concern with the "primitive" today is as banal as nineteenth-century concern with "progress," and as irrelevant to our problems. The new electronic interdependence recreates the world in the image of a global village.

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(p. 36)
1 month 1 week ago

Literacy affects the physiology as well as the psychic life of the African.

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(p. 38)
1 month 1 week ago

Non-literate societies cannot see films or photos without much training.

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(p. 41)
1 month 1 week ago

African audiences cannot accept our passive consumer role in the presence of film.

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(p. 44)
1 month 1 week ago

When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized.

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(p. 47)
1 month 1 week ago

A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.

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(p. 49)
1 month 1 week ago

Primitivism has become the vulgar cliche of much modern art and speculation.

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(p. 77)
1 month 1 week ago

The method of the twentieth century is to use not single but multiple models for experimental exploration - the technique of the suspended judgement.

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(p. 81)

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